Comments on: Social Media is not an ‘all or nothing’ proposition

By: Danny

Danny — Thu, 13 May 2010 01:06:46 +0000

Thank you! I’m am introducing social media to some local businesses and your post will help me work with them.

By: Kim Kolb

Kim Kolb — Wed, 12 May 2010 18:00:50 +0000

Mack,
You know when you meet someone that speaks a different language you feel like talking louder with make them understand what you are saying? Well Social Media is the same way. Sometimes I find myself repeating things over and over and still getting that look, like “what the hell are you talking about”… I am on several boards and find it becoming the norm that there are still tons of people who know what social media is, but are dragging their feet. I have started to take a new approach. I get them introduced to whatever we are starting with first and tell them, get comfortable with this avenue first and then we will move on. I find social media fascinating and overwhelming at the same time and I have been doing it for almost a year. I learn new things and ways to do stuff every day, so I can imagine the overwhelming feeling our clients have. Thanks for giving us the cue to “SLOW DOWN” Kids are at play!

By: Heather Villa

Heather Villa — Wed, 12 May 2010 13:50:53 +0000

Rome was not built in a day, or a week, or 2 weeks. And if one chooses to do a rush job to catch up then they are only hurting themselves. Why not take your time, study your surroundings, and then make you move. In order to be successful in something as huge and the blog world your steps need to be strategic, well thought out, and calculated. Great article! .-= Heather Villa´s last blog ..5 Common Productivity Barriers and How to Eliminate Them =-.

By: @alanhill8

@alanhill8 — Tue, 11 May 2010 23:21:05 +0000

I agree: All companies already are using social media – effectively – by proxy… through their employees and customers. Even if the CEO doesn’t understand the difference between email and voicemail.

Everything else from there is just about enriching the experience between company, brand and customer.
.-= @alanhill8´s last blog ..Make your chances =-.

By: Mack Collier

Mack Collier — Tue, 11 May 2010 22:09:19 +0000

Bingo Ekaterina, I think it’s more important to experiment now because they want to, rather than waiting till later when they think they have to. Many of the companies that are now using social media effectively, first started experimenting 3 or 4 years ago.

It’s tough for a business, especially for a corporation, to use social media effectively without making a LOT of mistakes. Trial and error will be necessary, and it will take time.

By: Ekaterina Walter

Ekaterina Walter — Tue, 11 May 2010 17:47:02 +0000

A lot of companies think that they need to catch up. NOW! I think if you try to boil the ocean you will fail. Instead start small, try several pilots, measure them, see how they go, learn from other companies/brands. You don't have to be perfect right away and not everything that works for others will work for you. So start small and figure out where you fit in all of this and what works for YOU. .-= Ekaterina Walter´s last blog ..Foursquare and BART Partnership: Case Study =-.