Hey y’all! Welcome to another episode of #FanDamnShow! Today I talk about deeper learning and why your fans want more intricate content that helps them learn more about the topics they love, especially the ones that relate to your products and services! Show Notes: 1:55 – People that listen to podcasts want deeper insights into […]
Marketers are obsessed with size. Especially size of market, and they often spend billions of dollars chasing the biggest market of all: New Customers. And yet, rock stars follow a completely different marketing path. Instead of marketing to New Customers, they go out of their way to create experiences and engagement with their biggest fans. […]
Connecting with brand advocates and fans is the ‘hot’ marketing tactic today, and for good reason. While customers as a whole don’t trust brands, they do trust other customers.