Connecting with brand advocates and fans is the ‘hot’ marketing tactic today, and for good reason. While customers as a whole don’t trust brands, they do trust other customers.
Did you know Patagonia has a Brand Ambassador Program? Probably not, but the brand has had an ambassador program since at least 2000. This makes sense when you consider that Patagonia has never made advertising of any kind a priority for the brand. Patagonia founder Yvon Chouinard has often proudly proclaimed that the brand only spends […]
Too many companies avoid launching a brand ambassador program because they view it as a new expense that will live by itself within your organization. Nothing could be further from the truth. In actuality, a brand ambassador program is an investment that makes your existing business processes more effective and efficient. When your boss asks […]