Too many companies avoid launching a brand ambassador program because they view it as a new expense that will live by itself within your organization. Nothing could be further from the truth. In actuality, a brand ambassador program is an investment that makes your existing business processes more effective and efficient. When your boss asks […]
Connecting with brand advocates and fans is the ‘hot’ marketing tactic today, and for good reason. While customers as a whole don’t trust brands, they do trust other customers.