Perhaps the reason companies cite the most for wanting to use social media is to ‘Build Awareness’. They want to get the word out via social media about who they are, and what they do. The thinking is that if people know who we are, they can and will buy from us. There’s a fundamental […]
Don’t Sweat the Technique: The Rock Star’s Guide to Content Creation, Content Marketing and Promotion
For most of us, we write a new blog post, then maybe we share it on Twitter and Facebook, and hope for the best. We tell ourselves that ‘good content will find an audience.’ But is that really true? Can we realistically expect to spend 30 mins writing a blog post that becomes a masterpiece […]
5 Ways I Use Google Analytics to Improve My Blog’s Content
First, if you haven’t added Google Analytics to your blog, do so now. It doesn’t matter if your blog is your business or nothing more than your online diary, you need to know more about the people that visit your blog. GA is a great way to give you those insights, and it’s free. Here’s […]