A few months ago Ian Greenleigh gave me some great stats and case studies from some of Bazaarvoice‘s clients on how they were benefiting from online ratings and reviews. I published those findings in a post that proved to be one of the most popular here so far this year. So I wanted to bring […]
Your Social Media Strategy Starts With Monitoring
If your company is ready to dive into the social media waters, which tools such they examine first? Blogs? Facebook? Twitter? Wrong. Try Google. Before you can launch a successful social media strategy, you must begin monitoring existing conversations about your company. This has several advantages: 1 – It lets you be proactive in responding […]