I am definitely not an SEO expert, but after a couple of years of studying up on how search engines work, I think I have at least a 101-level understanding of the topic. Still, as with most other things, I can learn something better if I can figure out for myself why it works. Earlier […]
How Social Media Saved One Company Over $100,000
There are two ways that social media initiatives can directly benefit your business: 1 – By generating revenue 2 – By lowering existing business costs For whatever reason, most of the ‘What is the ROI of Social Media?’ discussion focuses on the first area. But the 2nd area is just as important, if not moreso […]