Social Media

Your Brand’s Legal (and Practical) Options for Addressing Negative Comments

March 18, 2014

Sooner or later, your brand will receive a negative comment or bad review. Some posts will come from actual customers, others from competitors hoping to poach your customers. Still others will come from trolls: people who have never bought from you, will never buy from you, and seemingly have nothing better to do than make […]

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Pro Blogger will be co-hosting #Blogchat Sun nite!

November 6, 2010

This Sunday nite, I’m thrilled that @ProBlogger (Darren Rowse) will be joining us to co-host #Blogchat at 8pm Central.  Darren’s topic will be helping us learn how to monetize our blogs, and the schedule will break down like this: From 8:00-8:30 PM Central – How to create blog content that can be monetized.  We’ll talk […]

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How Social Media Saved One Company Over $100,000

October 28, 2010

There are two ways that social media initiatives can directly benefit your business: 1 – By generating revenue 2 – By lowering existing business costs For whatever reason, most of the ‘What is the ROI of Social Media?’ discussion focuses on the first area.  But the 2nd area is just as important, if not moreso […]

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Ford begins promoting 3rd-party content via Promoted Tweets

October 5, 2010

This is interesting!  Last week’s post with Ford CMO Jim Farley’s statements about how Ford has seen massive cost savings via Social Media proved to be quite popular.  In fact I believe it’s the most RTed post I’ve ever written. Well last Thursday after publishing the post, Ford’s Scott Monty contacted me and said that […]

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Want to learn how to use Social Media in a crisis situation?

June 1, 2009

Originally posted on Marketing Profs Daily Fix blog Recently GaryVee had a bit of a crisis situation on his hands. He has a site called Cork’d, which is a community site for wine lovers. The site was hacked, and worst of all, set up to re-direct to a porn site. And to make matters worse, […]

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Turning your feed reader into a powerful monitoring dashboard

May 29, 2009

Originally posted on The Viral Garden Kat recently had a great post about social media monitoring, and lamented that the post might be too elementary for her blog’s audience. I disagree, I think that while many active individuals might understand the importance of monitoring, most companies totally miss it. And since we in the ‘social […]

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Your Social Media strategy starts with monitoring

May 28, 2009

Originally posted on Marketing Profs Daily Fix blog If your company is ready to dive into the social media waters, which tools such they examine first? Blogs? Facebook? Twitter? Wrong. Try Google Blog Search, Summize, and Technorati. Before you can launch a successful social media strategy, you must begin monitoring existing conversations about your company. […]

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