Comments on: Teaching a Brontosaurus to run; My review of #DellCAP

By: click here to continue

click here to continue — Thu, 10 Nov 2011 22:43:23 +0000

popular dating sites…

the time to read or visit the content or sites we have linked to below the…

By: #DellCAP 2011 Review: Wowed By Dell’s Social Media Listening

#DellCAP 2011 Review: Wowed By Dell’s Social Media Listening — Fri, 29 Jul 2011 21:09:15 +0000

[...] week Dell brought members of its inaugural Consumer Advisory Panel back to Austin to showcase the progress they had made over the past year. Dell formed its Consumer [...]

By: #DellCap 2011 Review: The Future is Now | MackCollier.com - Social Media Training and Consulting

Fri, 22 Jul 2011 04:32:32 +0000

[...] Round Rock, Texas, working with Dell on its #DellCAP reunion project. This is an extension of the first #DellCAP that was held last June, that I was also lucky enough to help Dell with. As with last year’s event, Dell brought in [...]

By: Retailers Are Just Beginning to Tap Into FourSquare | MarketingProfs Daily Fix Blog

Thu, 15 Jul 2010 15:48:09 +0000

[...] I recently worked with Dell on a similar initiative. Dell identified a few dozen customers that were actively using social media tools to discuss the company, and Dell brought them into its Round-Rock headquarters to meet with them and get feedback directly from them on how the company could improve its efforts. Over two days, Dell heard from its most passionate customers about how the company can improve its marketing, product design/development, customer service, and social media efforts. I was blown away by the event and can tell you that the discussions were incredible, and a joy to be a part of. [...]

By: Understanding why Social Media works, in less than 3 minutes

Understanding why Social Media works, in less than 3 minutes — Tue, 06 Jul 2010 18:41:19 +0000

[...] has the power to transform behemoth companies into an organization of people just like us. When I was at #DellCAP a few weeks ago, I asked the group of ‘fans’ of Dell the reason why they chose to evangelize the [...]

By: Bruno Sarda

Bruno Sarda — Fri, 25 Jun 2010 05:20:22 +0000

Mack, thanks for leading the event and for this great summary. I’m sorry I was unable to attend Day 2 due to prior travel commitments, but I certainly got a ton of value out of Day 1 and enjoyed all the new connections I made with the participants. Thanks again,
- Bruno

By: Mack Collier

Mack Collier — Wed, 23 Jun 2010 18:06:41 +0000

Claire I can understand that, and if I were in your shoes I might very well feel the same way. And I agree that Dell needs to take what they learned last week and apply it moving forward. I *think* that will happen, I noticed that Ron Rose, who is the Sr VP of Dell.com was in attendance during Day One, and Erin Nelson, who is Dell’s CMO, participated in the morning of Day Two. So the C-Suite WAS paying attention to #DellCAP, and I think that had to happen in order for Dell to move forward with this effort.

And I really hope this works for Dell, not just for them, but to be an example for OTHER companies on the value of listening to their customers.

By: Radu Spineanu

Radu Spineanu — Wed, 23 Jun 2010 16:15:21 +0000

Events like #dellcap is why Dell is so great with Social Media. They were the amongst the first to embrace Twitter, which turned out to be a great decision on their part.

I’ve been following Shawn’s #dellcap updates. The event gave me the idea to try to see how Dell could use it’s Social Power to help affiliates generate more conversions on their part.

The result is here, based on the startup we are working on:
http://blog.2performant.com/dell-social-testimonials/

By: Claire Celsi

Claire Celsi — Wed, 23 Jun 2010 11:45:11 +0000

It would take a lot for me to become an evangelist again, Mack. I’m with Dave Gardner on this one. As he said in his blog post: the proof’s the in doing. A lot of my opinion about Dell will ride on what happens in the next year. And frankly, if they don’t hire more support people in the US, I would never buy another Dell.

By: Mack Collier

Mack Collier — Wed, 23 Jun 2010 02:20:58 +0000

Hey Shawn, if we could have expanded the morning sessions into the entire day, I would have been a happy camper. I told Caroline a couple of times that I wanted to spend some time talking about Ideastorm and Dell’s community forums, but we never had a chance to get there.

But this just means we need to have another #DellCAP to cover the topics we missed with this one!

And congrats on the Adamo XPS, man it looked sleek!