Hey y’all! Welcome to the 15th episode of The Fan-Damn-Tastic Marketing Show! In this episode we will delve into the idea that ‘The Customer is Always Right’, and look at two examples when this might not be the case. If you enjoy this episode then please subscribe on iTunes!
1:00 – Why we say ‘The Customer is Always Right’
1:45 – There are certain cases where the individual customer can be wrong
2:05 – Sometimes a customer may demand a free product or service and threatens to complain online if you don’t give them what they are asking for
3:00 – How to handle this situation correctly
6:30 – Your fans view themselves as owners of your company and brand
7:15 – Some fans demand that you not only listen to them but act on their suggestions, even if they aren’t feasible or possible
10:00 – How to respond to fans that believe you have to do what they are suggesting, ‘my way or the highway’
Here’s where you can download this episode directly.