Hey y’all! Welcome to another episode of The Fan-Damn-Tastic Marketing Show. This is the business podcast devoted to helping your company create and cultivate new fans, as well as helping you better connect with your existing fans. Today’s episode talks about Word of Mouth, and the different types of WOM. Did you think that all WOM, even all positive WOM is the same? It definitely is not, and this episode talks about how WOM is different based on the customer and how to cultivate the best WOM among your fans.
1:00 – The business value of Word of Mouth
1:20 – Different types of Word of Mouth created by customers
1:45 – Better Word of Mouth is more effective WOM. But what constitutes ‘better’ Word of Mouth?
3:00 – Customers that have more in-depth knowledge of your products can create better Word of Mouth about your products.
5:10 – Most companies leave their ‘high-level’ fans alone, but these fans create the best WOM, and should be encouraged.
6:10 – What can you do to improve the understanding and WOM generated by your customers that only have a basic understanding of your products and how to use them?
8:00 – There are levels to Word of Mouth. Fans that have a better understanding of your products create ‘better’ WOM. Think of 101 level understanding creating 101 level WOM vs 401-level understanding creating 401-level WOM.
9:00 – What can you do to move the 101-level fans up to 201, then 301 then 401-level?
As always, #FanDamnShow’s amazing opener and closer is produced by the fantabulous Kerry O’Shea Gorgone.
Here’s where you can download this episode directly. And if you can, please subscribe to The Fan-Damn-Tastic Marketing Show on iTunes, and I would *love* it if you could review the podcast on iTunes as well. Also, #FanDamnShow is now available on Stitcher as well! Thanks for listening!