The Fan-Damn-Tastic Marketing Show Episode 3: The Difference Between Rules and Guidelines in Social Media

by Mack Collier

Welcome to a third ‘marathon’ episode of the Fan-Damn-Tastic Marketing Show that clocks in a just over 11 minutes! I talk about:

1 – Kerry O’Shea Gorgone’s amazing opener and her podcast for Marketing Profs called Marketing Smarts.

2 – How Club Carlson saw big gains on Twitter by breaking one of the biggest rules for how brands are ‘supposed’ to use Twitter.

3 – Why you should view most of the ‘rules’ for using social media as really being guidelines for how your company should be using social media.

Here’s the direct link to the show.

And you can now subscribe in iTunes!

As always, let me know what you think here, via email or on Twitter with the #FanDamnShow hashtag!

{ 3 comments… read them below or add one }

Raksha Bandhan May 28, 2014 at 12:21 am

This for sharing and introduce the different marketing episode. It really help for attracting visitors and increasing sale of the business.

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Cendrine Marrouat June 7, 2014 at 2:09 am

Hello Mack,

Bang on! Thank you!

I really like how creative Club Carlson was about the Twitter party. And yes, too many so-called experts recommend to stick with what everyone else does.

But if you know your audience, you are also aware of what they want. And most of the time, they want your stories, they want to feel that they belong to a community, that you care.

This podcast reminds me of Simon Sinek’s 2010 TED Talk: https://www.youtube.com/watch?v=qp0HIF3SfI4

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Mack Collier June 7, 2014 at 8:01 am

Thank you Cendrine! Love the experimentation, this space gets too caught up in ‘me-too’ campaigns and efforts sometimes, like I said you learn by trying things yourself.

And I love Simon Sinek’s ‘Start With Why’ TED Talk, one of my favorites!

Thanks for listening!

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