Comments on: The fast food approach to social media http://www.mackcollier.com/the-fast-food-approach-to-social-media/ Helping companies understand the 'social' part of social media Fri, 03 Feb 2012 21:27:18 +0000 hourly 1 By: The Art of the Unfollow :PRBreakfastClub http://www.mackcollier.com/the-fast-food-approach-to-social-media/comment-page-1/#comment-6478 The Art of the Unfollow :PRBreakfastClub Tue, 06 Apr 2010 04:05:31 +0000 http://mackcollier.com/?p=546#comment-6478 [...] about Twitter 101 and getting over the importance of the follower count. And, yes, I do agree that Mack Collier’s recent post ‘The Fast Food Approach to Social Media’ said all that needs to be said about counting your followers) there must be an art to the unfollow. [...] [...] about Twitter 101 and getting over the importance of the follower count. And, yes, I do agree that Mack Collier’s recent post ‘The Fast Food Approach to Social Media’ said all that needs to be said about counting your followers) there must be an art to the unfollow. [...]

]]> By: Gosh, no! It’s not about the numbers! :PRBreakfastClub http://www.mackcollier.com/the-fast-food-approach-to-social-media/comment-page-1/#comment-6477 Gosh, no! It’s not about the numbers! :PRBreakfastClub Tue, 06 Apr 2010 04:03:00 +0000 http://mackcollier.com/?p=546#comment-6477 [...] a recent post by Mack Collier titled “The fast food approach to social media,” he [...] [...] a recent post by Mack Collier titled “The fast food approach to social media,” he [...]

]]> By: B2B im Sozialen Netz – Schwierigkeiten der Erfolgsmessun « Schlagwort- http://www.mackcollier.com/the-fast-food-approach-to-social-media/comment-page-1/#comment-6144 B2B im Sozialen Netz – Schwierigkeiten der Erfolgsmessun « Schlagwort- Mon, 22 Mar 2010 22:35:09 +0000 http://mackcollier.com/?p=546#comment-6144 [...] Soziale Medien werden eben nicht wie im Fastfood-Restaurant bestellt, wie es Mack Collier in seinem Blogbeitrag wunderbar [...] [...] Soziale Medien werden eben nicht wie im Fastfood-Restaurant bestellt, wie es Mack Collier in seinem Blogbeitrag wunderbar [...]

]]> By: Mack Collier http://www.mackcollier.com/the-fast-food-approach-to-social-media/comment-page-1/#comment-6111 Mack Collier Sun, 21 Mar 2010 05:29:38 +0000 http://mackcollier.com/?p=546#comment-6111 Mike this is one of the reasons why I love Twitter because there are SO many variables that influences what causes an idea to spread. It's not enough to have a lot of followers. It's not enough to have a valuable idea. You have to have the ATTENTION of others AND a valuable idea. And often it's a crapshoot as to whether you have either. .-= Mack Collier´s last blog ..<a href="http://feedproxy.google.com/~r/Mackcolliercom/~3/vl0-dYFwcgE/" rel="nofollow">The fast food approach to social media</a> =-. Mike this is one of the reasons why I love Twitter because there are SO many variables that influences what causes an idea to spread.

It’s not enough to have a lot of followers. It’s not enough to have a valuable idea.

You have to have the ATTENTION of others AND a valuable idea. And often it’s a crapshoot as to whether you have either.
.-= Mack Collier´s last blog ..The fast food approach to social media =-.

]]> By: DJ Waldow http://www.mackcollier.com/the-fast-food-approach-to-social-media/comment-page-1/#comment-6092 DJ Waldow Fri, 19 Mar 2010 22:57:29 +0000 http://mackcollier.com/?p=546#comment-6092 Mack. Me. You. Same page. Quality over quantity for sure. Kinda like email marketing...which we'll discuss on Sunday's #blogchat! DJ Waldow Director of Community, Blue Sky Factory @djwaldow Mack.

Me.
You.
Same page.

Quality over quantity for sure. Kinda like email marketing…which we’ll discuss on Sunday’s #blogchat!

DJ Waldow
Director of Community, Blue Sky Factory
@djwaldow

]]> By: Mack Collier http://www.mackcollier.com/the-fast-food-approach-to-social-media/comment-page-1/#comment-6091 Mack Collier Fri, 19 Mar 2010 22:42:33 +0000 http://mackcollier.com/?p=546#comment-6091 DJ.....I think in theory you are right. But that's assuming your link is going out to 500,000 followers that will be paying attention. But if it's 500,000 bots or follow-backs, it really doesn't do anything for you. For example, a few weeks ago a guy with 70,000 followers RTed a link to one of my posts here. I once asked him how he got so many followers, and he told me he 'follows everyone'. His goal was to get as many followers as possible, so he was following everyone he could find, and hoping they would follow him back. How many of his 70K followers clicked his RT and visited here? THREE. But if someone like Shannon Paul, that has a fraction of that number, RTs one of my posts, I can probably count on a couple hundred extra visitors, at least. Because it will almost immediately be RTed several times by her followers, and the chain reaction starts. So I agree with you that in most cases, having 500,000 followers is better than 5,000, but if those 5,000 followers are all friends, I'd take them over 500,000 or 5 million strangers. DJ…..I think in theory you are right. But that’s assuming your link is going out to 500,000 followers that will be paying attention. But if it’s 500,000 bots or follow-backs, it really doesn’t do anything for you.

For example, a few weeks ago a guy with 70,000 followers RTed a link to one of my posts here. I once asked him how he got so many followers, and he told me he ‘follows everyone’. His goal was to get as many followers as possible, so he was following everyone he could find, and hoping they would follow him back.

How many of his 70K followers clicked his RT and visited here? THREE. But if someone like Shannon Paul, that has a fraction of that number, RTs one of my posts, I can probably count on a couple hundred extra visitors, at least. Because it will almost immediately be RTed several times by her followers, and the chain reaction starts.

So I agree with you that in most cases, having 500,000 followers is better than 5,000, but if those 5,000 followers are all friends, I’d take them over 500,000 or 5 million strangers.

]]> By: Mack Collier http://www.mackcollier.com/the-fast-food-approach-to-social-media/comment-page-1/#comment-6090 Mack Collier Fri, 19 Mar 2010 22:35:56 +0000 http://mackcollier.com/?p=546#comment-6090 Will I wrote them back and told them I don't work that way, that I would be happy to work with them to create and help them execute a social media strategy instead. Still waiting to hear back ;) Will I wrote them back and told them I don’t work that way, that I would be happy to work with them to create and help them execute a social media strategy instead. Still waiting to hear back ;)

]]> By: Mack Collier http://www.mackcollier.com/the-fast-food-approach-to-social-media/comment-page-1/#comment-6089 Mack Collier Fri, 19 Mar 2010 22:32:15 +0000 http://mackcollier.com/?p=546#comment-6089 Right and it's also scary how many cos think getting x number of fans/followers IS a social media strategy. Right and it’s also scary how many cos think getting x number of fans/followers IS a social media strategy.

]]> By: Mike Stenger http://www.mackcollier.com/the-fast-food-approach-to-social-media/comment-page-1/#comment-6088 Mike Stenger Fri, 19 Mar 2010 21:44:07 +0000 http://mackcollier.com/?p=546#comment-6088 It's how many are listening and engaging, not how many people there are. I've seen people with 1,000 followers who do better than others with 10,000 followers. A number is a number but a relationship with that person who makes up that number, and who connects with you and shares/enjoys your content, is exponentially greater. .-= Mike Stenger´s last blog ..<a href="http://feedproxy.google.com/~r/MikeStengerDotCom/~3/QkcVzTnHddQ/20-resources-to-crush-it-in-social-media" rel="nofollow">20 Resources To Crush It In Social Media</a> =-. It’s how many are listening and engaging, not how many people there are. I’ve seen people with 1,000 followers who do better than others with 10,000 followers. A number is a number but a relationship with that person who makes up that number, and who connects with you and shares/enjoys your content, is exponentially greater.
.-= Mike Stenger´s last blog ..20 Resources To Crush It In Social Media =-.

]]> By: DJ Waldow http://www.mackcollier.com/the-fast-food-approach-to-social-media/comment-page-1/#comment-6078 DJ Waldow Fri, 19 Mar 2010 00:10:22 +0000 http://mackcollier.com/?p=546#comment-6078 Mack - Not sure I agree w/ your comment that, "The number of fans/followers your social media presences has is meaningless." While having a large number of fans/followers does not make you personally or professionally successful, it does help with reach (and maybe influence). In other words, if I post something on FB or drop a link on Twitter, the more followers/fans I have, the more eyeball potential, right? Again, it's certainly not all about the #s, but 500,000 followers is better than 5. Am I making any sense? DJ Waldow Director of Community, Blue Sky Factory @djwaldow .-= DJ Waldow´s last blog ..<a href="http://blog.blueskyfactory.com/best-practice/customer-service-do-your-subscribers-know-where-to-get-it/" rel="nofollow">Customer Service: Do Your Subscribers Know Where to Get It?</a> =-. Mack –

Not sure I agree w/ your comment that, “The number of fans/followers your social media presences has is meaningless.” While having a large number of fans/followers does not make you personally or professionally successful, it does help with reach (and maybe influence). In other words, if I post something on FB or drop a link on Twitter, the more followers/fans I have, the more eyeball potential, right? Again, it’s certainly not all about the #s, but 500,000 followers is better than 5.

Am I making any sense?

DJ Waldow
Director of Community, Blue Sky Factory
@djwaldow
.-= DJ Waldow´s last blog ..Customer Service: Do Your Subscribers Know Where to Get It? =-.

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