Comments on: The ROI of giving a damn http://www.mackcollier.com/the-roi-of-giving-a-damn/ Helping companies understand the 'social' part of social media Fri, 03 Feb 2012 21:27:18 +0000 hourly 1 By: KevinCole509 http://www.mackcollier.com/the-roi-of-giving-a-damn/comment-page-1/#comment-5527 KevinCole509 Wed, 24 Feb 2010 06:51:05 +0000 http://mackcollier.com/?p=513#comment-5527 It absolutely amazes me that time after time, in place after place we seem to have to relearn "Do unto others" as though it's something new or needing to be justified... :) One of the beauties of social media for me is the incredible education available FREE, just for asking questions of experts! Here - much like most other places I've been in life - the REAL experts are nearly always the most willing to be helpful...and with that as the established vibe, who wouldn't want to help out where they, in turn could? Other, that is, than the "we're here to get in your pockets" types who are everywhere... Thanks for helping process the thoughts, though. I do appreciate that! .-= KevinCole509´s last blog ..<a href="http://saranelsondesign.com/?p=1614" rel="nofollow">American Package Design Award</a> =-. It absolutely amazes me that time after time, in place after place we seem to have to relearn “Do unto others” as though it’s something new or needing to be justified… :) One of the beauties of social media for me is the incredible education available FREE, just for asking questions of experts! Here – much like most other places I’ve been in life – the REAL experts are nearly always the most willing to be helpful…and with that as the established vibe, who wouldn’t want to help out where they, in turn could? Other, that is, than the “we’re here to get in your pockets” types who are everywhere…

Thanks for helping process the thoughts, though. I do appreciate that!
.-= KevinCole509´s last blog ..American Package Design Award =-.

]]> By: Mack Collier http://www.mackcollier.com/the-roi-of-giving-a-damn/comment-page-1/#comment-5476 Mack Collier Sun, 21 Feb 2010 04:45:46 +0000 http://mackcollier.com/?p=513#comment-5476 Hi John, I think we are so focused on the ROI of social media right now because so many companies are familiar with it, or its value. No company questions the value of friendly employees and good customer service, because they know that this positively affects their business. Hopefully we will reach a time when companies understand the value of listening to their online customers, and creating value for them, much as they try to do in an offline setting. Hi John, I think we are so focused on the ROI of social media right now because so many companies are familiar with it, or its value. No company questions the value of friendly employees and good customer service, because they know that this positively affects their business. Hopefully we will reach a time when companies understand the value of listening to their online customers, and creating value for them, much as they try to do in an offline setting.

]]> By: Mason Taylor http://www.mackcollier.com/the-roi-of-giving-a-damn/comment-page-1/#comment-5475 Mason Taylor Sun, 21 Feb 2010 04:32:44 +0000 http://mackcollier.com/?p=513#comment-5475 Hey Mack, Thanks for getting back to me! Sorry it’s taken me a while to return your message. I just noticed that my junk mail filter ate my subscription to this post’s follow-up comments. Lame. That’s a great idea to encourage fans to tag themselves in the pictures we take! I totally agree with you: the fans are the real rockstars. Without their support, we would all be out of a job :) That would be a fantastic way to spotlight what they’re doing to help us too. And I wouldn’t be surprised if, as an added bonus, it helped to drive more traffic our way. If one of my favorite bands posted a picture with me in it I would definitely tell my friends to check it out. Especially if I could win some free schwag. I really appreciate you taking the time to share your thoughts with me! -Mason .-= Mason Taylor´s last blog ..<a href="http://atris.wordpress.com/2010/02/19/do-you-wanna-date-my-avatar/" rel="nofollow">Do You Wanna Date My Avatar?</a> =-. Hey Mack,

Thanks for getting back to me! Sorry it’s taken me a while to return your message. I just noticed that my junk mail filter ate my subscription to this post’s follow-up comments. Lame.

That’s a great idea to encourage fans to tag themselves in the pictures we take! I totally agree with you: the fans are the real rockstars. Without their support, we would all be out of a job :) That would be a fantastic way to spotlight what they’re doing to help us too. And I wouldn’t be surprised if, as an added bonus, it helped to drive more traffic our way. If one of my favorite bands posted a picture with me in it I would definitely tell my friends to check it out. Especially if I could win some free schwag.

I really appreciate you taking the time to share your thoughts with me!

-Mason
.-= Mason Taylor´s last blog ..Do You Wanna Date My Avatar? =-.

]]> By: John R. Sedivy http://www.mackcollier.com/the-roi-of-giving-a-damn/comment-page-1/#comment-5472 John R. Sedivy Sun, 21 Feb 2010 00:02:23 +0000 http://mackcollier.com/?p=513#comment-5472 Hi Mack - This article is one of the best descriptions of social media ROI that I have seen. You really put into words the essence of social media and how a business can add value with social media, and the value they may receive over time with this investment. I had read another good analogy where social media ROI was likened to landscaping and the appearance of a company's building. The ROI of having neatly manicured landscaping and a professional appearance may not be able to be measured in straight ROI - in terms of dollars and cents - however it adds to the overall image of your business and contributes to gaining new clients and is therefore worth investing in. Hi Mack – This article is one of the best descriptions of social media ROI that I have seen. You really put into words the essence of social media and how a business can add value with social media, and the value they may receive over time with this investment.

I had read another good analogy where social media ROI was likened to landscaping and the appearance of a company’s building. The ROI of having neatly manicured landscaping and a professional appearance may not be able to be measured in straight ROI – in terms of dollars and cents – however it adds to the overall image of your business and contributes to gaining new clients and is therefore worth investing in.

]]> By: Weekend Reading: My fav’s from this week: 2/19/10 | Heather Villa http://www.mackcollier.com/the-roi-of-giving-a-damn/comment-page-1/#comment-5455 Weekend Reading: My fav’s from this week: 2/19/10 | Heather Villa Fri, 19 Feb 2010 20:46:09 +0000 http://mackcollier.com/?p=513#comment-5455 [...] The ROI of giving a damn – Social Media is such a big part of businesses today. I think we all need a reminder of why we use it and what we expect to gain from it. Some companies are looking for a quick return, but social media is about building relationships. If you focus on building the relationship the revenue will take care of itself. I love this blog for reminding us of the purpose. [...] [...] The ROI of giving a damn – Social Media is such a big part of businesses today. I think we all need a reminder of why we use it and what we expect to gain from it. Some companies are looking for a quick return, but social media is about building relationships. If you focus on building the relationship the revenue will take care of itself. I love this blog for reminding us of the purpose. [...]

]]> By: David Wang http://www.mackcollier.com/the-roi-of-giving-a-damn/comment-page-1/#comment-5449 David Wang Fri, 19 Feb 2010 12:57:50 +0000 http://mackcollier.com/?p=513#comment-5449 Hey Heather, I've had the same struggle with you. Clients aren't willing to spend time trying social media out (certainly not their own personal time) so they don't experience that 'a ha' moment.. and it's so difficult to explain that in words. Mack, I love how you equate 'giving a damn' with social media ROI. Maybe I'll try telling my clients to try giving a damn / caring for their customers as much as they care about their own jobs :P Hey Heather, I’ve had the same struggle with you. Clients aren’t willing to spend time trying social media out (certainly not their own personal time) so they don’t experience that ‘a ha’ moment.. and it’s so difficult to explain that in words.

Mack, I love how you equate ‘giving a damn’ with social media ROI. Maybe I’ll try telling my clients to try giving a damn / caring for their customers as much as they care about their own jobs :P

]]> By: Mack Collier http://www.mackcollier.com/the-roi-of-giving-a-damn/comment-page-1/#comment-5438 Mack Collier Fri, 19 Feb 2010 00:44:28 +0000 http://mackcollier.com/?p=513#comment-5438 Ms Villa I think it goes back to why companies start using social media to begin with. If they start looking to increase sales, they want immediate returns. But if they start with the aim being to use social media primarily for customer service, they usually see social media as more of a way to connect with customers. Ms Villa I think it goes back to why companies start using social media to begin with. If they start looking to increase sales, they want immediate returns. But if they start with the aim being to use social media primarily for customer service, they usually see social media as more of a way to connect with customers.

]]> By: Mack Collier http://www.mackcollier.com/the-roi-of-giving-a-damn/comment-page-1/#comment-5437 Mack Collier Fri, 19 Feb 2010 00:38:49 +0000 http://mackcollier.com/?p=513#comment-5437 "Social web karma", yeah that's a good way to put it, Stefano! “Social web karma”, yeah that’s a good way to put it, Stefano!

]]> By: Mack Collier http://www.mackcollier.com/the-roi-of-giving-a-damn/comment-page-1/#comment-5436 Mack Collier Fri, 19 Feb 2010 00:37:33 +0000 http://mackcollier.com/?p=513#comment-5436 Thanks Matt, and hope it helped! Hate I won't get to see you at SXSW again this year. Thanks Matt, and hope it helped! Hate I won’t get to see you at SXSW again this year.

]]> By: Suzanne Vara http://www.mackcollier.com/the-roi-of-giving-a-damn/comment-page-1/#comment-5433 Suzanne Vara Thu, 18 Feb 2010 19:47:15 +0000 http://mackcollier.com/?p=513#comment-5433 Mack We know that SM is about building relationships and interacting with people and in some cases becoming friends. The key here is that for a company to remember is that a). consumers need reminders sometimes and when they are tinkering around on FB or Twitter and you come into their stream, you reminded them of you and possibly something they need to add to grocery list, Target run - subtle reminder that you are there. B). We buy from who we like. Who we like is companies or really in SM the person behind the computer who treats us well, does not interfere into our space and we feel connected to in some sort of way. Once companies grasp this, they will understand that they want to be on SM platforms to get people to see the more human side of the brand so that people will match their own personality characteristics with the brand and like it. People used to form opinions based on WOM from others who had good or bad experience. With SM yes that still holds true but we are also able to have info about a company at our fingertips to strengthen or change our initial opinion and build our own brand image. .-= Suzanne Vara´s last blog ..<a href="http://kherize5.com/facebook-enables-privacy-settings-for-applications/" rel="nofollow">Facebook Enables Privacy Settings for Applications</a> =-. Mack

We know that SM is about building relationships and interacting with people and in some cases becoming friends. The key here is that for a company to remember is that a). consumers need reminders sometimes and when they are tinkering around on FB or Twitter and you come into their stream, you reminded them of you and possibly something they need to add to grocery list, Target run – subtle reminder that you are there. B). We buy from who we like. Who we like is companies or really in SM the person behind the computer who treats us well, does not interfere into our space and we feel connected to in some sort of way.

Once companies grasp this, they will understand that they want to be on SM platforms to get people to see the more human side of the brand so that people will match their own personality characteristics with the brand and like it. People used to form opinions based on WOM from others who had good or bad experience. With SM yes that still holds true but we are also able to have info about a company at our fingertips to strengthen or change our initial opinion and build our own brand image.
.-= Suzanne Vara´s last blog ..Facebook Enables Privacy Settings for Applications =-.

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