It’s not about having a transactional relationship with your customers, it’s about having an emotional one with your fans.
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The Handbook For Connecting With Your Brand’s Fans
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{ 6 comments… read them below or add one }
So simple yet so true… RT @MackCollier The secret to creating brand advocates – http://t.co/UsIlcb6
So true, Mack. My biggest struggle with this is educating clients so they *get it.*
@KatieFassl a very common struggle, unfortunately. Maybe we need to help them understand that an emotional connection to the brand leads to more $$$ over the lifetime of the customer? But that also blends into the idea of re-educating them about the value of the existing customer versus acquiring new ones.
@MackCollier we’re constantly educating– which I see as a good thing (says the eternal optimist
). I love Social Media, because it forces us to have conversations that go beyond black & white ROI, and more into the nitty gritty of ROI– including re-educating clients about the value of the existing customer vs. acquiring new ones.
With my clients, we talk about fans and True Blue Fans. True Blue Fans are the ones that actually spend money to go to your gigs, work hard as street team members, tells their friends about you and your music, and buy your merchandise. Common fans seldom buy anything from you.
With my clients, we talk about fans and True Blue Fans. True Blue Fans are the ones that actually spend money to go to your gigs, work hard as street team members, tells their friends about you and your music, and buy your merchandise. Common fans seldom buy anything from you.
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