It’s been literally nine months since I first announced that I would be writing Think Like a Rock Star. Yes, I probably announced it too early, but I was too excited to keep the news to myself! Today I wanted to share with you how you can have me present Think Like a Rock Star as part of the book tour but I also wanted to share a few pre-order offers I’ve created for you.
First, let me explain why pre-orders are valuable to me, the author. More pre-orders do three important things:
1 – They signal to booksellers that they need to order more copies of the book to meet demand.
2 – They signal to my publisher that they need to give more marketing support to this book due to increased demand.
3 – It helps the book reach those magical Bestseller lists because all pre-orders count toward sales for the 1st week the book is available.
Now so far, my publisher is thrilled with the the pre-order numbers for the book, but as part of the learning process for me (and as a way to reward you for pre-ordering the book), I’ve created a few pre-order offers for you.
First, you can pre-order the book now, and both Amazon and Barnes and Noble are carrying it currently for $12.27. I’m not sure about B&N, but Amazon will give you the lower price if the book drops in price after you pre-order it but before it comes out. For example, some people pre-ordered Think Like a Rock Star when Amazon first listed it in October for $22. Those people will pay no more than $12.27 for the book since the price has dropped.
So here’s my pre-order offers for you(All of these offers expire on March 1st, or when they are filled, whichever comes first):
1 – Pre-order two(2) copies of Think Like a Rock Star and I will write a free guest post for your blog on how companies or bloggers can connect with their fans (minimum of 500 words). The post will tie into the themes of Think Like a Rock Star, and along with the guest post you can do a giveaway for the 2nd copy of the book that you pre-ordered! It will be a nice way to get your blog some extra exposure, your readers will appreciate the giveaway, plus it will help me raise awareness for the book. The guest post must run on your blog between April 1st and April 15th, 2013. I will also promote it on Twitter for you. This offer is limited to the first three(3) people that email me a copy of their receipt from either Amazon or B&N that shows they have pre-ordered two(2) copies of the book. You can pre-order Think Like a Rock Star here from Amazon and here from Barnes and Noble.
2 – Pre-order five(5) copies of Think Like a Rock Star and I’ll do an interview on your blog about how companies and bloggers can cultivate fans (3-5 questions, emailed to me beforehand). In addition, I will give you a free 30-minute phone consultation (A $150.00 value). This can be about whatever you want, how your company can better connect with its fans, how you (or your company) can improve its blogging efforts, whatever. The interview post must run on your blog between April 1st and April 15th, 2013. I will also promote it on Twitter for you. This offer is limited to the first three(3) people that email me a copy of their receipt from either Amazon or B&N that shows they have pre-ordered five(5) copies of the book, and residents of the United States. You can pre-order Think Like a Rock Star here from Amazon and here from Barnes and Noble.
3 – Pre-order ten(10) copies of Think Like a Rock Star and I will give you two one-hour phone consultations, the first hour will be in May 2013, the second hour will be in June 2013. This is a $500 value, just for pre-ordering ten (10) copies of the book. This offer is limited to the first three(3) people that email me a copy of their receipt from either Amazon or B&N that shows they have pre-ordered ten (10) copies of the book, and residents of the United States. You can pre-order Think Like a Rock Star here from Amazon and here from Barnes and Noble. (UPDATE: This offer is no longer available!)
4 – Pre-order fifty(50) copies of Think Like a Rock Star and I will give you six one-hour phone consultations, one a month for every month from July 2013 through December 2013. This is a value of $1,500.00! This is for companies that are serious about connecting with their fans and building a fan-centric brand. This offer is limited to the first two(2) people that email me a copy of their receipt from either Amazon or B&N that shows they have pre-ordered fifty(50) copies of the book, and residents of the United States. You can pre-order Think Like a Rock Star here from Amazon and here from Barnes and Noble.
Now, if you want to have me present Think Like a Rock Star at your company or event, here’s the details. I will give you a 45-60 minute presentation on Think Like a Rock Star. The presentation can be tweaked to your particular industry or event’s focus, etc. The total time of the presentation itself will be 45-60 minutes, including Q&A. I will waive my speaking fee if you agree to pre-order 100 copies of Think Like a Rock Star from either Amazon or Barnes and Noble. There are some stipulations to this offer. First, it’s only available for speaking engagements within the continental United States from May through October, 2013. Second, you must cover all travel costs for me, including round-trip flight, 2-night hotel stay, and any associated taxi fares to and from the airport/hotel/event site. All dates are subject to availability. I will be happy to do a book-signing of up to 30-minutes immediately after my presentation, or if that isn’t possible I will be happy to sign the books prior to presenting so the attendees can have their copy signed. If you would like to book me to present Think Like a Rock Star at your company or event, please email me to discuss details.
Finally, for the first time I wanted to share the Table of Content from Think Like a Rock Star, to give you a better sense of exactly what’s covered in the book. This is subject to change, but we’ve been tinkering with the flow for weeks and I think we now have it set as it will appear in the book:
Foreword by Kathy Sierra
Part 1: The Four Reasons Why Rock Stars Have Fans (and Your Company Has Customers)
Chapter 1: Rock Stars Are Fans Themselves
Chapter 2: Rock Stars Look for Ways to Shift Control to Their Fans
Chapter 3: Rock Stars Find the Bigger Idea Behind the Music They Create
Chapter 4: Rock Stars Embrace and Empower Their Fans
Part 2: Understanding and Connecting With Your Fans
Chapter 5: Who Your Fans Are and How Can You Connect with Them
Chapter 6: How to Handle Negative Comments and Convert Angry Customers Into Passionate Fans
Part 3: Building a Fan-Centric Company
Chapter 7: Organizing Your Employees So They Can Better Connect with Your Customers
Chapter 8: How to Organize and Mobilize Your Customer and Brand Advocates
Chapter 9: Empower Your Fans and Employees
Chapter 10: Helping Your Brand Ambassadors Connect With Your Customers
Chapter 11: What Comes Next
In leading up to the production of the book, one of the things I’ve been doing is showing a select few brand and social media marketers the book so they can review it for us. Here’s what Katie Morse, the Social Marketing Manager for Billboard had to say about Think Like a Rock Star:
“There’s a theory in music that if a musician has “1,000 true fans” (credit: Kevin Kelly), they’ve created a sustainable and full-time music career due to the passion, buying power, and advocacy of those 1,000 fans. Think Like A Rock Star takes that principle, and shows companies the exact steps they need to take to connect with their fans, and the business value from doing so. I highly suggest this book to anyone who wants to figure out how their business (or the one they work for) can stop treating their customers as customers, and start connecting with them as fans.”