All week I’ll be previewing my Think Like a Rockstar session at #SMIATL on Saturday. If you would like to attend #SMIATL use code SMISPEAK to register for only $128!
One of the clear distinctions between Rockstars and companies is how they both handle involving their fans and customers in the marketing process. While most companies are scared to death of giving their customers any type of input into their promotional efforts, many Rockstars view their fans as marketing partners, and willingly embrace their efforts to help promote the artists that they love.
A good example of Rockstars embracing their fans is TheDonnasMedia.com. This fan-run site collects and archives every live appearance made by the band, in whatever form is available. Full-length concerts, television and radio appearances, even custom-made CD liners and notes. If you are a fan of The Donnas, this is your Nirvana, with literally tens of thousands of hours of audio and video content stretching back more than a decade.
I contacted The Donnas’ management a few years ago when I first learned about this site, and asked them if they were aware of this site, and what they thought of it. They absolutely loved it, and not only that, they fully-supported their fans’ efforts to make their music available, and even helped them in that endeavor. Several times, the band has made mention of the site on its own website, asking fans that have recorded copies of recent concerts to contact the admins of TheDonnasMedia.com to give them access to it so they could add it to the site’s library.
The goal, as the band put it is to sell more music by giving it away. There is one big caveat with this site: You will find no content that has been commercially released by the band. You can find a dozen or more live performances of the song ‘Fall Behind Me’, but you can’t find the version that was released commercially by the band. Because the site self-polices itself and will only post music that the band isn’t selling.
But what I love about this is how The Donnas view the fans running TheDonnasMedia.com as PARTNERS that are helping the band reach new audiences. They not only don’t feel threatened by the content that’s posted on the site, they actually help the site administrations get NEW material. All because the band and its fans have a trusting relationship in place.
Tomorrow, we’ll look at how Rockstars focus on the Bigger Idea behind their music! If you want to attend my Think Like a Rockstar session at #SMIATL, it’s Saturday morning at 10:15 AM!