I was doing some research for a client and found a few of these stats, so I started doing some digging and pulled together the rest, and had a good friend (thanks Kerry!) send me some links as well. Enjoy!
Social Media User Behavior
Facebook is still the most popular social networking site with Teens, right? Actually no, now it’s Twitter according to research by Piper Jaffray. Although Instagram is quickly catching up and is now tied with Facebook for 2nd. Another reason why Facebook decided to acquire IG?
The fastest growing age bracket on Twitter is 55-65 year olds, while it’s 45 to 54 year olds on Facebook. So basically it’s grandparents on Twitter and parents on Facebook.
Tuesday is the day when the most marketing emails are sent, but Friday is the day when more people open them.
97.7% of all internet users 18-24 years old in South Korea own a smart phone.
4.2 billion people use a mobile device to access social media sites.
27% of our online time is spent on social media sites.
Less than 0.5% of the people that Like a brand page on Facebook actually interact with that brand during a given week.
23% of Facebook’s users check their account more than 5 times a day.
Approximately one fifth of Facebook’s users only access the site with a mobile device.
Facebook users share 2.5 Billion pieces of content every day.
Twitter has almost one Billion registered users. But only 250M of them are active.
In what country is Twitter experiencing the fastest growth in the world? Indonesia.
21% of the global internet population uses Twitter on a monthly basis.
Over 400 Million tweets are sent every day.
Every second 8,000 pieces of content are Liked on Instagram.
Instagram is on pace to have more users than Facebook.
Over 13 Billion pages were viewed last month just on WordPress blogs with the JetPack plugin enabled.
77% of internet users read blogs.
Pinterest’s growth rate of 88% in 2012 makes it the fastest growing social networking site in the world.
Reddit had 37 Billion pageviews in 2012.
There are currently over 4.6 Billion pages on the site.
Over 6 billion hours of video are watched each month on YouTube, and that’s up over 50% in the last year.
YouTube has over 1 billion monthly unique users visits.
Mobile makes up more than 25% of YouTube’s global watch time, more than one billion views a day.
More people in the United States now watch YouTube regularly than do broadcast television.