Think You Know Social Media? These Stats Will Blow Your Mind

by Mack Collier

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I was doing some research for a client and found a few of these stats, so I started doing some digging and pulled together the rest, and had a good friend (thanks Kerry!) send me some links as well.  Enjoy!

Social Media User Behavior

Facebook is still the most popular social networking site with Teens, right?  Actually no, now it’s Twitter according to research by Piper Jaffray.  Although Instagram is quickly catching up and is now tied with Facebook for 2nd.  Another reason why Facebook decided to acquire IG?

The fastest growing age bracket on Twitter is 55-65 year olds, while it’s 45 to 54 year olds on Facebook.  So basically it’s grandparents on Twitter and parents on Facebook.

74% of consumers rely on social networks to guide their purchases HT Kerry.

Tuesday is the day when the most marketing emails are sent, but Friday is the day when more people open them.

97.7% of all internet users 18-24 years old in South Korea own a smart phone.

4.2 billion people use a mobile device to access social media sites.

27% of our online time is spent on social media sites.

 

 Facebook

Less than 0.5% of the people that Like a brand page on Facebook actually interact with that brand during a given week.

23% of Facebook’s users check their account more than 5 times a day.

Approximately one fifth of Facebook’s users only access the site with a mobile device.

Facebook users share 2.5 Billion pieces of content every day.

Twitter

Twitter has almost one Billion registered users.  But only 250M of them are active.

In what country is Twitter experiencing the fastest growth in the world? Indonesia.

21% of the global internet population uses Twitter on a monthly basis.

Over 400 Million tweets are sent every day.

 

Instagram

Every second 8,000 pieces of content are Liked on Instagram.

Instagram is on pace to have more users than Facebook.

Blogs

Over 13 Billion pages were viewed last month just on WordPress blogs with the JetPack plugin enabled.

77% of internet users read blogs.

Pinterest

Pinterest’s growth rate of 88% in 2012 makes it the fastest growing social networking site in the world.

 

Reddit

Reddit had 37 Billion pageviews in 2012.

There are currently over 4.6 Billion pages on the site.

YouTube

Over 6 billion hours of video are watched each month on YouTube, and that’s up over 50% in the last year.

YouTube has over 1 billion monthly unique users visits.

Mobile makes up more than 25% of YouTube’s global watch time, more than one billion views a day.

More people in the United States now watch YouTube regularly than do broadcast television.

 

Pic via Flickr user Boboroshi

Cynthia Smoot October 28, 2013 at 8:57 am

Great post, Mack. Love all these exciting stats!

Roopa Dudley October 28, 2013 at 9:21 am

This was quite an informative blog. It seems to me that more and more people are using social media than actually meeting people and spending one on one time in person. A great way of population control in one way as I see it. As for me, I do not use Twitter, Instagram or Pinterest. I do blog at least twice a month if possible (sometimes more) and do use Facebook everyday. I also enjoy watching Youtube (sometimes) and do not watch TV at all as it takes my precious time away from reading books and researching for the book I am writing. All I can say is people do need to find a better focus or hobby then to spend so much time on artificial social media. There is so much more to life than this!

Mark Sheldon October 29, 2013 at 3:30 am

Fantastic post and collection of stats.
Teens leaving Facebook for elsewhere while parents in 40s + (in other words just coming into their prime, ahem!) are joining makes sense. Teens don’t want to be associated with their un-cool folks who could ruin their street cred.

Davina K. Brewer October 30, 2013 at 10:37 am

My favorite stat: for every one of the one billion people who are ‘social’ that means that about six billion more who aren’t. Which isn’t to say that social should be ignored, FAR from it. Just that it’s only one piece of the puzzle, targeting certain – and yes sometimes key (i.e. most likely to buy or most respected advocates) – stakeholders; so like anything else, social requires hard work, smart planning based on overall strategy. FWIW.

Melody November 2, 2013 at 12:12 pm

I’m just amazed there are so many blogs. If 13 billion have the Jet Pack plugin, how many more billions don’t? I’m reminded that it is super hard to really create a vibrant blog, partly because there’s so much competition.

Mack Collier November 2, 2013 at 12:20 pm

Melody its 13 Billion *pages*, not 13 Billion blogs ;) But yes, it makes you wonder how many pages are being viewed on Wordpress blogs without the JetPack plugin?

And BTW, I think there are still more Blogger blogs than Wordpress. That’s a shit-ton of pages being viewed on blogs every month!

Jerome Pineau November 15, 2013 at 3:43 pm

Thought the most popular teen chat site was WeChat in China? At least in sheer volume of traffic/users.

Stacy February 8, 2014 at 1:11 pm

One of your stats that fascinates me is the fastest growing age bracket on Twitter is 55-65 year olds, while it’s 45 to 54 years on Facebook. It seems that the Y & Z have moved to Instagram. I’m inspired by your blogs and ability to see the big picture of social meda. The pace is so fast its a blur…awesome info in your post. Thanks.

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