Just like any approach in business, without good planning and benchmarks, the shiny new thing becomes the elephant in the corner. I hope people read this carefully and understand that taking their company down the social media path doesn’t mean a thing until they attach a real live strategy to it and adapt that strategy like they would any piece of the marketing and customer service areas of their business.
.-= Deb Kolaras´s last blog ..Need Knows No Season =-.