Comments on: Want more fans of your company’s social media efforts? Find the ‘bigger idea’.

By: Social Media Marknadsföring

Social Media Marknadsföring — Mon, 30 Nov 2009 10:45:37 +0000

Great post Mack!

Following your posts carefully.

Best,
Magnus

By: Twitternytta (vecka 39) | The Brand-Man

Twitternytta (vecka 39) | The Brand-Man — Fri, 25 Sep 2009 14:08:54 +0000

[...] 4): Want more fans of your company’s social media efforts? Find the ‘bigger idea’ – http://bit.ly/8bcJJ (via [...]

By: Andy Hayes

Andy Hayes — Sat, 19 Sep 2009 09:07:23 +0000

Love the examples – its fantastic to see brands who get it and who are using genuine, non-spammy campaigns that are really adding some value.
.-= Andy Hayes´s last blog ..Interview: Kaleidoscopic Globe Trotting =-.

By: Don’t just be in contact with your customers, embrace them!

Don’t just be in contact with your customers, embrace them! — Fri, 18 Sep 2009 17:01:54 +0000

[...] This is the fifth post in a five-part series on What Rockstars Can Teach You About Kicking Ass With Social Media. Part one is here, part two is here, part three is here, and part four is here. [...]

By: Jacinta

Jacinta — Fri, 18 Sep 2009 06:11:59 +0000

Great post! I've dealt with companies that have only been concerned with a sell when it comes to blogging. It's hard to explain to them the bigger picture but your examples are great! .-= Jacinta´s last blog ..Contact Us =-.

By: Brenda Young

Brenda Young — Fri, 18 Sep 2009 03:10:28 +0000

Great post, Mac. I love the Sarah McLachlan story and I think your point about the bigger idea is well taken. It goes to the heart of how Social Media can connect a company with its customers because the bigger ideas should be a reflection of the needs and concerns of it customers. It helps people feel that they have been heard and understood in a very real way. These examples demonstrate the values of Social Media that people expect: generosity, sincerity, and trustworthiness.

Companies need to realize that surviving long-term is more than just focusing on increasing shareholder value, it’s about being a responsible member of the customer community and letting customers know that they are appreciated and valued.