What happens when you lose your love of blogging?

by Mack Collier

Last night’s #Blogchat topic was getting inspired again if you’ve lost your love of blogging.  It was a fabulous discussion once again, and here’s the transcript if you missed it.  I wouldn’t say that I no longer love blogging, but over the last few weeks, I am loving it a lot less, and it seems more like ‘work’ than FUN for me.

One of the things I continue to struggle with is how often to post here.  I want to create as much amazing and valuable content for y’all as possible.  But I also know if I only blog when I have something amazing to say, y’all may not hear from me for a few months ;)  So then it becomes a trade-off between posting more often with slightly less valuable posts, versus posting slightly more valuable posts, but less often.  Sometimes I just want to stop blogging and only blog when I have something that truly think is worth sharing.  If that means I only blog once a month, so be it.  But at the same time, this blog isn’t my personal soapbox, it is a business development tool.  So I can’t afford to only post once a month, I need to use this tool to create and increase visibility for myself.

So how do you find the optimal number of posts for your blog?  I would like to shoot for a consistent 2-3 posts a week here.  I’ve talked to other bloggers recently and they are going through the same ‘I don’t want to blog more for the traffic, I want to blog less for my readers’ struggle.  Sure, I know if I write 5 new posts a week, that traffic will skyrocket, and overall post quality will also likely fall.  Is that tradeoff worth it?  I don’t think so.

Another option is to allow guest posts.  Honestly, I don’t like using guest posts, and don’t like reading blogs that allow a lot of guest posts.  A few months ago one of my favorite bloggers turned their blog into a group blog, and I rarely read the blog anymore.  Because the reason why I was reading it (that blogger) never posts there anymore.  So while I may rarely use guest posts in the future, I want to be driving the majority of the content here.

So how did you set your posting schedule?  How did you find a method that works for you?  Think it’s time for me to shake things up here, what’s worked for you?

Pic via Flickr user ptrktn

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