Last night’s #Blogchat topic was getting inspired again if you’ve lost your love of blogging. It was a fabulous discussion once again, and here’s the transcript if you missed it. I wouldn’t say that I no longer love blogging, but over the last few weeks, I am loving it a lot less, and it seems more like ‘work’ than FUN for me.
One of the things I continue to struggle with is how often to post here. I want to create as much amazing and valuable content for y’all as possible. But I also know if I only blog when I have something amazing to say, y’all may not hear from me for a few months 😉 So then it becomes a trade-off between posting more often with slightly less valuable posts, versus posting slightly more valuable posts, but less often. Sometimes I just want to stop blogging and only blog when I have something that truly think is worth sharing. If that means I only blog once a month, so be it. But at the same time, this blog isn’t my personal soapbox, it is a business development tool. So I can’t afford to only post once a month, I need to use this tool to create and increase visibility for myself.
So how do you find the optimal number of posts for your blog? I would like to shoot for a consistent 2-3 posts a week here. I’ve talked to other bloggers recently and they are going through the same ‘I don’t want to blog more for the traffic, I want to blog less for my readers’ struggle. Sure, I know if I write 5 new posts a week, that traffic will skyrocket, and overall post quality will also likely fall. Is that tradeoff worth it? I don’t think so.
Another option is to allow guest posts. Honestly, I don’t like using guest posts, and don’t like reading blogs that allow a lot of guest posts. A few months ago one of my favorite bloggers turned their blog into a group blog, and I rarely read the blog anymore. Because the reason why I was reading it (that blogger) never posts there anymore. So while I may rarely use guest posts in the future, I want to be driving the majority of the content here.
So how did you set your posting schedule? How did you find a method that works for you? Think it’s time for me to shake things up here, what’s worked for you?