http://www.mackcollier.com/why-do-rockstars-have-fans-instead-of-customers-they-are-fans-themselves/ Helping companies understand the 'social' part of social media Wed, 08 Feb 2012 15:36:42 +0000 hourly 1 http://www.mackcollier.com/why-do-rockstars-have-fans-instead-of-customers-they-are-fans-themselves/comment-page-1/#comment-1275 social media patagonia kodak graco blogging evangelists Thu, 17 Sep 2009 19:16:13 +0000 http://mackcollier.com/?p=309#comment-1275 [...] Tuesday we looked at how Graco positions their blog as being written by parents, for parents.  But even here, in [...] [...] Tuesday we looked at how Graco positions their blog as being written by parents, for parents.  But even here, in [...]

]]> http://www.mackcollier.com/why-do-rockstars-have-fans-instead-of-customers-they-are-fans-themselves/comment-page-1/#comment-1252 evangelists rockstars social media Wed, 16 Sep 2009 17:18:01 +0000 http://mackcollier.com/?p=309#comment-1252 [...] This is the third post in a five-part series on What Rockstars Can Teach You About Kicking Ass With Social Media.  Part one is here, part two is here. [...] [...] This is the third post in a five-part series on What Rockstars Can Teach You About Kicking Ass With Social Media.  Part one is here, part two is here. [...]

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