Comments on: You can’t evaluate the effectiveness of your social media plan until you HAVE a plan!

By: Mack Collier

Mack Collier — Sun, 06 Dec 2009 16:25:02 +0000

Esther it looks like I’ll have to do a series on creating a Social Media Strategy now, thanks for the inspiration

By: Esther

Esther — Fri, 04 Dec 2009 04:27:06 +0000

Mack, you left us hanging for your next post on an outline for an effective social media strategy. Looking forward…

By: Donna Papacosta

Donna Papacosta — Fri, 04 Dec 2009 03:31:32 +0000

So true. I can't believe how often I hear: "We aren't measuring our current efforts in social media, but we know we have to do X and Y." Sigh. .-= Donna Papacosta´s last blog ..IABC event: Why you want a digital profile =-.

By: Ari Herzog

Ari Herzog — Thu, 03 Dec 2009 20:41:43 +0000

Kudos but I go a step further. Because I do a lot of work with the government and any efforts involve taxpayer money, I advice government managers to listen to social media channels but not launch anything until metrics are run and a strategy is set. I see no reason why businesses shouldn't follow a similar formula. .-= Ari Herzog´s last blog ..Share Your Community with Bing =-.