Comments on: Your Boss Doesn’t Care About ‘The Conversation’ http://www.mackcollier.com/your-boss-doesnt-care-about-the-conversation/ Helping companies understand the 'social' part of social media Fri, 03 Feb 2012 21:27:18 +0000 hourly 1 By: How to Fix a Broken Social Media Strategy | MackCollier.com http://www.mackcollier.com/your-boss-doesnt-care-about-the-conversation/comment-page-1/#comment-25683 How to Fix a Broken Social Media Strategy | MackCollier.com Thu, 20 Jan 2011 14:03:42 +0000 http://mackcollier.com/?p=213#comment-25683 [...] Choose your next words VERY carefully.  The natural thought process may be to tell the boss that the company has X number of Likes on Facebook, and X number of Twitter followers.  But the problem is, your boss doesn’t care about the conversation. [...] [...] Choose your next words VERY carefully.  The natural thought process may be to tell the boss that the company has X number of Likes on Facebook, and X number of Twitter followers.  But the problem is, your boss doesn’t care about the conversation. [...]

]]> By: Mike Templeton http://www.mackcollier.com/your-boss-doesnt-care-about-the-conversation/comment-page-1/#comment-10497 Mike Templeton Wed, 11 Aug 2010 02:24:53 +0000 http://mackcollier.com/?p=213#comment-10497 I love these hard hitting topics, Mack! It's great that you're digging into the core of what social media has to battle for: corporate buy-in. The quickest way to win is to make it easy for the CEO to understand. If it's clear how efforts going in will translate into a valuable output, they'll have trouble saying no. I love these hard hitting topics, Mack! It’s great that you’re digging into the core of what social media has to battle for: corporate buy-in. The quickest way to win is to make it easy for the CEO to understand. If it’s clear how efforts going in will translate into a valuable output, they’ll have trouble saying no.
Mike Templeton´s last post ..Stop Planning and Start Doing

]]> By: Making the Business Case for Social Media & Getting Buy-in from the Boss http://www.mackcollier.com/your-boss-doesnt-care-about-the-conversation/comment-page-1/#comment-10216 Making the Business Case for Social Media & Getting Buy-in from the Boss Wed, 04 Aug 2010 18:26:46 +0000 http://mackcollier.com/?p=213#comment-10216 [...] her how your business will BENEFIT from using social media.  We’ve talked before about how your boss does not care about ‘the conversation’, s/he cares about bottom line impact.  So until you can either show that from existing efforts, or [...] [...] her how your business will BENEFIT from using social media.  We’ve talked before about how your boss does not care about ‘the conversation’, s/he cares about bottom line impact.  So until you can either show that from existing efforts, or [...]

]]> By: Suzanna Stinnett http://www.mackcollier.com/your-boss-doesnt-care-about-the-conversation/comment-page-1/#comment-1337 Suzanna Stinnett Mon, 21 Sep 2009 00:53:08 +0000 http://mackcollier.com/?p=213#comment-1337 That concept Steve mentioned, "customer engagement," is the flashlight shining down the rabbit hole, I think. Our selling of the concept of blogging - and microblogging - can evolve quite productively around that engaged customer every business lives and dies by. Engaging the customers has never really even been possible before. And corporate execs don't want to hear "never even been possible before..." just another way it can't be measured, they figure. My job is different, I have to reach the near-illiterate and wave the appropriate words in front of them (which does not include "Twitter," "blogging," or "social media,") and then, once I have their attention, begin to reveal how vital these tools are to their immediate future as Interested Earth Citizen. If they really are asleep, and have no compulsion to know anything or grow anything or discovery anything inner or outer, then they don't belong in my classes. If they have any ambition whatsoever, I can make the connection between their desires and the need for modern communication skills. Thanks for the .... conversation. Suzanna Stinnett .-= Suzanna Stinnett´s last blog ..<a href="http://greatadaptations.org/why-i-love-the-google-profile/" rel="nofollow">Why I love the Google Profile</a> =-. That concept Steve mentioned, “customer engagement,” is the flashlight shining down the rabbit hole, I think. Our selling of the concept of blogging – and microblogging – can evolve quite productively around that engaged customer every business lives and dies by. Engaging the customers has never really even been possible before. And corporate execs don’t want to hear “never even been possible before…” just another way it can’t be measured, they figure. My job is different, I have to reach the near-illiterate and wave the appropriate words in front of them (which does not include “Twitter,” “blogging,” or “social media,”) and then, once I have their attention, begin to reveal how vital these tools are to their immediate future as Interested Earth Citizen. If they really are asleep, and have no compulsion to know anything or grow anything or discovery anything inner or outer, then they don’t belong in my classes. If they have any ambition whatsoever, I can make the connection between their desires and the need for modern communication skills.
Thanks for the …. conversation.
Suzanna Stinnett
.-= Suzanna Stinnett´s last blog ..Why I love the Google Profile =-.

]]> By: Links for August 12th through August 16th | daveharte.com http://www.mackcollier.com/your-boss-doesnt-care-about-the-conversation/comment-page-1/#comment-753 Links for August 12th through August 16th | daveharte.com Tue, 18 Aug 2009 12:48:56 +0000 http://mackcollier.com/?p=213#comment-753 [...] Your Boss Doesn’t Care About ‘The Conversation’ - Already spotted by Podnosh but noted here as one for me to read and digest: "For your company, your ‘X’ could be more traffic, it could be more links, it could be more traffic from the blog to your website, etc. But the odds are your boss understands ‘X’ a lot more than they do the importance of ‘the conversation’. If you want your boss to launch a blog, you need to show her how the blog will help her business. You need to understand what needs to happen AFTER ‘the conversation’ happens on your blog, and how that ultimately helps your business reach its larger business goals." [...] [...] Your Boss Doesn’t Care About ‘The Conversation’ – Already spotted by Podnosh but noted here as one for me to read and digest: "For your company, your ‘X’ could be more traffic, it could be more links, it could be more traffic from the blog to your website, etc. But the odds are your boss understands ‘X’ a lot more than they do the importance of ‘the conversation’. If you want your boss to launch a blog, you need to show her how the blog will help her business. You need to understand what needs to happen AFTER ‘the conversation’ happens on your blog, and how that ultimately helps your business reach its larger business goals." [...]

]]> By: Things I’ve spotted August 13th from 19:06 to 23:31 | Podnosh http://www.mackcollier.com/your-boss-doesnt-care-about-the-conversation/comment-page-1/#comment-684 Things I’ve spotted August 13th from 19:06 to 23:31 | Podnosh Thu, 13 Aug 2009 23:04:21 +0000 http://mackcollier.com/?p=213#comment-684 [...] Your Boss Doesn’t Care About ‘The Conversation’ – So what the hell IS ‘X’? [...] [...] Your Boss Doesn’t Care About ‘The Conversation’ – So what the hell IS ‘X’? [...]

]]> By: Rich Nadworny http://www.mackcollier.com/your-boss-doesnt-care-about-the-conversation/comment-page-1/#comment-662 Rich Nadworny Wed, 12 Aug 2009 18:08:13 +0000 http://mackcollier.com/?p=213#comment-662 You nailed it on the head Mack. It's like all things digital - you have to take a lot of time to explain it, and it's always been that way (why should we do a Web site? Why should we do paid search? Why should we create a microsite? etc. etc.) We don't have to explain advertising, even if the boss doesn't know what X is there either. They understand how an ad works (and you can show it to them in context!). From an utterly simplistic standpoint, the best reason I've found to start taking about why is the huge benefit in organic search that blogs supply. It's a way of reaching people through keywords you'd never have on your corporate site. This is always one of the first points I make, and since the bosses finally understand this (after all, they all use Google) it opens the door to the next X. And personally, if it weren't for my blog, then no one would have ever found me Googling "Moms want gigalos" ;-) .-= Rich Nadworny´s last blog ..<a href="http://feedproxy.google.com/~r/typepad/fmRF/~3/4lxQddp5zpg/the-end-of-the-beginning-for-twitter.html" rel="nofollow">The End of the Beginning for Twitter?</a> =-. You nailed it on the head Mack. It’s like all things digital – you have to take a lot of time to explain it, and it’s always been that way (why should we do a Web site? Why should we do paid search? Why should we create a microsite? etc. etc.)

We don’t have to explain advertising, even if the boss doesn’t know what X is there either. They understand how an ad works (and you can show it to them in context!).

From an utterly simplistic standpoint, the best reason I’ve found to start taking about why is the huge benefit in organic search that blogs supply. It’s a way of reaching people through keywords you’d never have on your corporate site. This is always one of the first points I make, and since the bosses finally understand this (after all, they all use Google) it opens the door to the next X.

And personally, if it weren’t for my blog, then no one would have ever found me Googling “Moms want gigalos” ;-)
.-= Rich Nadworny´s last blog ..The End of the Beginning for Twitter? =-.

]]> By: Social Media Marketing in the Manufacturing World | Totally Incorrect http://www.mackcollier.com/your-boss-doesnt-care-about-the-conversation/comment-page-1/#comment-242 Social Media Marketing in the Manufacturing World | Totally Incorrect Sun, 19 Jul 2009 13:40:57 +0000 http://mackcollier.com/?p=213#comment-242 [...] Wow, this morning that inspiration might just have arrived. It was delivered to my Google Reader by that Guru of Corporate blogging, Mack Collier. Strangely, the story isn’t even new, it has been there for the best part of a month. It is called Your Boss Doesn’t Care About  “The Conversation” and you can read it at Mack’s site here. [...] [...] Wow, this morning that inspiration might just have arrived. It was delivered to my Google Reader by that Guru of Corporate blogging, Mack Collier. Strangely, the story isn’t even new, it has been there for the best part of a month. It is called Your Boss Doesn’t Care About  “The Conversation” and you can read it at Mack’s site here. [...]

]]> By: David Holliday http://www.mackcollier.com/your-boss-doesnt-care-about-the-conversation/comment-page-1/#comment-232 David Holliday Sat, 18 Jul 2009 14:48:05 +0000 http://mackcollier.com/?p=213#comment-232 This is a great post - I can't believe I missed it when you published it. This has helped clarify something that has been on my mind for a while! Cheers! David .-= David Holliday´s last blog ..<a href="http://totallyincorrect.com/2009/07/blog-of-the-week-global-patriot/" rel="nofollow">Blog of the Week – Global Patriot</a> =-. This is a great post – I can’t believe I missed it when you published it.
This has helped clarify something that has been on my mind for a while!
Cheers!
David
.-= David Holliday´s last blog ..Blog of the Week – Global Patriot =-.

]]> By: cedric ervin http://www.mackcollier.com/your-boss-doesnt-care-about-the-conversation/comment-page-1/#comment-160 cedric ervin Mon, 06 Jul 2009 22:19:39 +0000 http://mackcollier.com/?p=213#comment-160 I worked for a company that was on the leadin/bleedin edge of selling ecommerce software a decade ago and hear the echoes of those who thought selling stuff on line made no sense. I would suggest you present your company/industry stats on customer retention and use this as the initial goal of the "conversation." I worked for a company that was on the leadin/bleedin edge of selling ecommerce software a decade ago and hear the echoes of those who thought selling stuff on line made no sense. I would suggest you present your company/industry stats on customer retention and use this as the initial goal of the “conversation.”

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