What Does a #Blogchat Sponsorship Package Include?

The price for the May sponsorship is $3,000.00, email me if you’re interested!  April’s sponsorship has been sold.  Discounts are available if you want to secure a 3 or 6-month sponsorship. Each month’s sponsorship is available on a first-come, first-served basis, and can be reserved up to 3 months in advance with a deposit.  Email me for details.  Click here for some eye-popping stats on the magnitude of #Blogchat’s reach.

“If I think of that in terms of investment, in a matter of 5 hours a month, I received the same amount of qualified leads as I would attending a conference.” – Paper.Li’s Community Manager Kelly Hungerford on the value Paper.Li received from sponsoring #Blogchat

First, the numbers:

#Blogchat averages generating approximately 20-30 Million impressions a week, and reaches approximately 2-3 Million people.  In 2013, #Blogchat reached over 50 Million people and generated over a BILLION impressions!

Based on an average of 25 Million impressions a week (or 100 Million a month), your CPM for a #Blogchat sponsorship is literally pennies per thousand impressions!

Additionally, I conducted a survey of #blogchat participants in early 2012 and found that 54% said they were NOT active contributors.  Given that the weekly average for active contributors is 400-500, that suggests there are approximately 800-1,000 people actively following and contributing to the #Blogchat hashtag every week.

Finally, perhaps the most interesting finding of my survey was that 27% of the respondents indicated that they had bought an item or service based on the recommendation of a fellow #Blogchat member.

#Blogchat sponsorship packages are available in either monthly, 3 or 6-month blocks, on a first come, first served basis.  Only one #Blogchat sponsorship will be available at a time.

What’s Included in a Monthly #Blogchat Sponsorship:

  • A minimum of 5 tweets a week from the @MackCollier account (currently over 35,000 followers) promoting you as the sponsor of #Blogchat.  At least 3 of these tweets will come on Sunday.
  • Introduction as Sponsor of #Blogchat within 5 minutes prior to the start of #Blogchat
  • #Blogchat participants will be encouraged to follow your Twitter account (if you have one) immediately prior to the start of each Sunday’s #Blogchat
  • #Blogchat participants will be encouraged to visit your blog or website (your choice) immediately following each Sunday’s #Blogchat (At approximately 9:05 pm Central time)
  • Sponsor will be given email support (maximum 3 emails responses per week) in order to help them maximize the value they receive from their #Blogchat sponsorship
  • Sponsor will be given one Sponsored Post here at MackCollier.com per month.  I retain final editorial approval of content, but in general the post will be available to you to either promote your company, its products and services, or your sponsorship of #Blogchat.  Sponsored post will be limited to 750 words.  MackCollier.com’s monthly readership is approximately 125,000 readers.
  • A 200X200 pixel ad promoting you as the sponsor of #Blogchat will be placed near the top of the far right sidebar of MackCollier.com.  This picture can link back to your website or blog, or a particular Social Media account that you want to boost followers/likes of.  This ad will run for the duration of your sponsorship of #Blogchat.

If you would like more information about sponsoring #Blogchat, including pricing, please email me.

{ 5 comments… read them below or add one }

Linda Sherman Gordon (@LindaSherman) October 13, 2013 at 4:51 pm

I like the fact that sponsorship for your chat is transparent Mack. I have been in chats where it is obvious they are sponsored but arrangements are private.

Reply

Linda Sherman Gordon (@LindaSherman) October 13, 2013 at 9:46 pm

AllergEase (and companies like them) feels like a great match for BlogChat. They have a product they can sample to Bloggers in a very positive environment. They are actively participating in the chat (thanks for the RT tonight!). Should totally make sense in their marketing budget.

Reply

Mack Collier October 13, 2013 at 9:47 pm

Thank you Linda, and I agree!

Reply

Judy Martin (@judymartin8) January 3, 2014 at 7:00 pm

Mack,
I agree with Linda in the transparency of this well thought-out marketing venue. Stats in the blogesphere are super important to capture interest. The way you explain the potential for ROI is nicely laid out so one can make an educated decision.
@Judymartin8

Reply

Kerry O'Shea Gorgone February 14, 2014 at 10:17 am

I literally can’t imagine how these aren’t booked solid for the entire year! A billion impressions in 2013, and access to a highly targeted audience of smart, tech savvy bloggers and social media professionals from every vertical: easy win for brands!

Reply

Leave a Comment

{ 12 trackbacks }