What Does a #Blogchat Sponsorship Package Include?

UPDATE: The August #Blogchat sponsorship is SOLD.  Sponsorships are still available for the months of September through December.

#Blogchat co-hosts are now set for the months of July-November.  The rate to sponsor September-December is $2,500.00 per month.  Each month will have at least one co-host, here’s the schedule:

July – Joe Pulizzi

August – ProBlogger and Scott Monty (5 Sundays)

September – Ann Handley

October – Jay Baer

November – Gini Dietrich and Kerry O’Shea Gorgone (5 Sundays)

If you want to reserve any of these months to lock in a particular co-host, then please email me ASAP.  For example, if you want to sponsor #Blogchat in September because Ann Handley is co-hosting, then email me and we’ll reserve that month for your company.   Each month’s sponsorship is available on a first-come, first-served basis, and can be reserved up to 3 months in advance with a deposit.  Email me for details.  Click here for some eye-popping stats on the magnitude of #Blogchat’s reach.

“If I think of that in terms of investment, in a matter of 5 hours a month, I received the same amount of qualified leads as I would attending a conference.” – Paper.Li’s Community Manager Kelly Hungerford on the value Paper.Li received from sponsoring #Blogchat

First, the numbers:

#Blogchat averages generating approximately 20-30 Million impressions a week, and reaches approximately 2-3 Million people.  In 2013, #Blogchat reached over 50 Million people and generated over a BILLION impressions!

Based on an average of 25 Million impressions a week (or 100 Million a month), your CPM for a #Blogchat sponsorship is literally pennies per thousand impressions!

What’s Included in a Monthly #Blogchat Sponsorship:

  • You are the sole #Blogchat sponsor for the month you select.
  • A minimum of 5 tweets a week from the @MackCollier account (currently over 48,000 followers) promoting you as the sponsor of #Blogchat.  At least 3 of these tweets will come on Sunday.
  • Introduction as Sponsor of #Blogchat within 5 minutes prior to the start of #Blogchat
  • #Blogchat participants will be encouraged to follow your Twitter account (if you have one) immediately prior to the start of each Sunday’s #Blogchat
  • #Blogchat participants will be encouraged to visit your blog or website (your choice) immediately following each Sunday’s #Blogchat (At approximately 9:05 pm Central time)
  • Sponsor will be given input into topic selection for one #Blogchat, typically the 2nd or 3rd Sunday of the month.  I will work with you to make sure we pick a topic that’s beneficial to your business as well as the #Blogchat participants.  I will pick the topics for the other 3-4 Sundays of your sponsored month.
  • Sponsor will be given email support (maximum 3 emails responses per week) in order to help them maximize the value they receive from their #Blogchat sponsorship
  • Sponsor will be given one Sponsored Post here at MackCollier.com per month.  I retain final editorial approval of content, but in general the post will be available to you to either promote your company, its products and services, or your sponsorship of #Blogchat.  Sponsored post will be limited to 750 words.  MackCollier.com’s monthly readership is approximately 125,000 readers.
  • A 200X200 pixel ad promoting you as the sponsor of #Blogchat will be placed near the top of the far right sidebar of MackCollier.com.  This picture can link back to your website or blog, or a particular Social Media account that you want to boost followers/likes of.  This ad will run for the duration of your sponsorship of #Blogchat.

If you would like more information about sponsoring #Blogchat, please email me.

{ 5 comments… read them below or add one }

Linda Sherman Gordon (@LindaSherman) October 13, 2013 at 4:51 pm

I like the fact that sponsorship for your chat is transparent Mack. I have been in chats where it is obvious they are sponsored but arrangements are private.

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Linda Sherman Gordon (@LindaSherman) October 13, 2013 at 9:46 pm

AllergEase (and companies like them) feels like a great match for BlogChat. They have a product they can sample to Bloggers in a very positive environment. They are actively participating in the chat (thanks for the RT tonight!). Should totally make sense in their marketing budget.

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Mack Collier October 13, 2013 at 9:47 pm

Thank you Linda, and I agree!

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Judy Martin (@judymartin8) January 3, 2014 at 7:00 pm

Mack,
I agree with Linda in the transparency of this well thought-out marketing venue. Stats in the blogesphere are super important to capture interest. The way you explain the potential for ROI is nicely laid out so one can make an educated decision.
@Judymartin8

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Kerry O'Shea Gorgone February 14, 2014 at 10:17 am

I literally can’t imagine how these aren’t booked solid for the entire year! A billion impressions in 2013, and access to a highly targeted audience of smart, tech savvy bloggers and social media professionals from every vertical: easy win for brands!

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